SportChamps Case Study

Bet the crap out of your mates

SportChamps is a unique ‘social’ betting platform that enables people to compete against their peers via online tournaments, rather than bookmakers.

Our objective was to create an awareness campaign around the launch of the SportChamps app, with the proposition that the traditional methods of betting were finished and there is a new way to bet.

SportChamps website

Desktop and Responsive Website

SportChamps icon set

Icon Set

Display Advertising

SportChamps outdoor campaign

Outdoor Advertising


A cheeky and irreverent campaign was developed, that communicated the shock and disbelief of anyone who would still bet against the bloody bookies.


  • Campaign Strategy
  • Copywriting
  • Photography Art Direction
  • User Interface Design
  • User Experience Design
  • Social Media
  • Display Advertising