An expression of simplicity
Great branding is visual shorthand, an effortless statement of brand values. Caddie is a disruptor in the learning and professional development sector, using cloud technology to remove the administrative burden of training and compliance. They’re transforming a broken system through simplicity. But, in order to succeed, Caddie recognised it needed to undergo its own transformation first.
Custom icons add value, creating a distinctive, cohesive look for Caddie.
Through a distinctive colour palette and illustrative graphic system, the brand identity demonstrates Caddie’s essence: pain-free simplicity. The canine character, symbolic of Caddie as a constant and loyal CPD companion, creates a consistent visual system that’s called upon to express a range of messages. The next stage of the project: applying the brand strategy to the UX and UI to improve the cloud-based platform itself.
- Brand Strategy
- Visual Identity
- UX/UI Design
- Digital Development
Work with us
We currently do not have any positions to fill. However, we are always looking to chat with people who share our love for the craft. Please get in touch and email your CV or folio to: