An expression of simplicity
Great branding is visual shorthand, an effortless statement of brand values. Caddie is a disruptor in the learning and professional development sector, using cloud technology to remove the administrative burden of training and compliance. They’re transforming a broken system through simplicity. But, in order to succeed, Caddie recognised it needed to undergo its own transformation first.
Custom icons add value, creating a distinctive, cohesive look for Caddie.
Through a distinctive colour palette and illustrative graphic system, the brand identity demonstrates Caddie’s essence: pain-free simplicity. The canine character, symbolic of Caddie as a constant and loyal CPD companion, creates a consistent visual system that’s called upon to express a range of messages. The next stage of the project: applying the brand strategy to the UX and UI to improve the cloud-based platform itself.
- Brand Strategy
- Visual Identity
- UX/UI Design
- Digital Development
Work with us
Sometimes everybody needs a helping hand. That’s why we are always looking to work with talented freelancers who share our love of the craft.
If you’re a specialist in one of the following areas we’d love to hear from you:
- Digital Producer
- Digital Strategist
- Social Media Manager
- Social Marketing Manager
- Strategy Planner
- Developers - Front/Back-end (Drupal, Wordpress, Full Stack)
- UX UI Designer
- Graphic Designer
- Finished Artist
Please provide your CV, contact details, availability and rates to