Caddie Case Study

An expression of simplicity

Great branding is visual shorthand, an effortless statement of brand values. Caddie is a disruptor in the learning and professional development sector, using cloud technology to remove the administrative burden of training and compliance. They’re transforming a broken system through simplicity. But, in order to succeed, Caddie recognised it needed to undergo its own transformation first.

Caddie - Tablet and Phone
Caddie Icons

Custom icons add value, creating a distinctive, cohesive look for Caddie.

Caddie Outdoor

Character design

Caddie Character
Caddie Stationery
Caddie Branding


Through a distinctive colour palette and illustrative graphic system, the brand identity demonstrates Caddie’s essence: pain-free simplicity. The canine character, symbolic of Caddie as a constant and loyal CPD companion, creates a consistent visual system that’s called upon to express a range of messages. The next stage of the project: applying the brand strategy to the UX and UI to improve the cloud-based platform itself.

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  • Brand Strategy
  • Naming
  • Visual Identity
  • UX/UI Design
  • Digital Development