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Silk or Sequins?

February 16, 2017 by
Silk or Sequins

All hail the fashion gods; We’ve just launched a whole bunch of new features to the Rockstars and Royalty store. Although we never designed the original ecommerce site we’ve been working closely with Rockstars and Royalty, to make sure the site features are going to work hard to make sure her lovely dresses, skirts and accessories are selling like sparkly hot cakes.

Background
Vicky Kidd Gallichan of Rockstars and Royalty wants to give people everywhere a hint of the bespoke dressmaking experience by letting her audience customise her bold, timeless and sophisticated skirt, dress and accessories designs using her online shop. Rockstars and Royalty provides various base dress, skirt and accessory designs and customers can make their own by offering numerous customisations like interchangeable bust, hip and waist sizes, fabric (We like the sequins. Black of course), skirt length, petticoats and overskirts allowing for literally millions of variations. You can even order matching (or mismatching) accessories. Each dress is made by hand in the Rockstars and Royalty studio within four weeks.

The Problem
Because Rockstars and Royalty wanted to let their audience have heaps and heaps of customisations, a standard ecommerce template for this level of customisation just wouldn’t do. The old ordering process on the Rockstars and Royalty website was long, arduous and quite frankly uninspiring. It was tricky for customers to visualise their dress before they ordered them; And when a custom dress is a hefty purchase and can cost anywhere between $800 and $4000 customers needed more reassurance before hitting that “buy now” button.

What we did
We worked closely with Rockstars and Royalty to identify how we could help customers visualise their custom dress before committing to it.

In a perfect world we would have loved to start from the ground up, but we needed to use the budget effectively to make maximum impact and help with conversion. We made the call to keep the original Shopify template but overhaul the product customisation forms, with new more interesting option modules that used visuals like icons and colour swatches that helped with decision making process.

The really cool bit is that we were able to develop simple illustrations that would interchange based on the options selected to visualise the product.

Rockstars and Royalty Usability

We implemented various other optimisations like live chat so Vicky herself could help customers with their decision making process.

Rockstars and Royalty UX

Go on, visit Rockstars and Royalty and design your own dress or skirt. And if dresses aren’t your thing there are a bunch of snazzy ties and bow ties you can use to take your look to the next level.